MAC REFRESH - TOP OF COUNTER
Client
MAC COSMETICS
Refreshing and updating graphics for MAC makeup units destined for stores across North America. This initiative focuses on maintaining consistency across different retail environments and aligning to new visual direction by streamlining characteristics. The design also improves practicality by including a modular concept for these new units allowing flexibility in assortments for each stores’ unique needs.
BEFOREAFTER
MAC IN THE WILD
AS SEEN IN MACYSAS SEEN IN FREE STANDING STORES